‘We Went All in.’ Inside Bernie Sanders’ Plan to Win by Reaching Latino Voters

TIME magazine, January 2020.

Sanders’ pathway to victory in Iowa depends on getting new voters out to support him, especially voters that are often left out of the political process. And one group they’re taking special care to reach is the Latino community. In Iowa, this strategy has meant a blizzard of bilingual mailers, a variety of Spanish-language ad buys, and integrating Latino organizers into the staff’s DNA. Chuck Rocha, a top adviser on the campaign, estimates that by caucus day, the campaign will have spent $1.5 million in bilingual outreach in Iowa alone.